What makes a great company page on LinkedIn?

LinkedIn passed a big milestone in January when they noted that membership of the business social network passed 200 million people worldwide, with 11 million of them in the UK.

LinkedIn is widely seen as an important part of the social web. It’s the place to be if you want to connect and engage with others for reasons as varied as finding a new job, engaging in discussion on topics of interest, and showcasing your business or your subject-matter expertise. You can make of LinkedIn what you will depending on what you want to achieve.

For businesses - sole traders to SMBs to enterprises - starting and building a presence on LinkedIn is a good way to raise your profile and engage with others, and LinkedIn offers you a variety of ways to do this.

For many businesses, a LinkedIn Company Page is a great start, which offers some compelling benefits - showcase your business, for example, reach new customers or attract new talent.

Going about it is easy when you follow LinkedIn’s handy help including a PDF guide you can download. Your first step is to check that you meet the requirements to add a company page, and you’re off.

There are thousands of company pages on LinkedIn, so you will be in a crowded and noisy place! It’s worth thinking about how you can make yourself stand out, get people’s attention and be a place people you’re interested in want to get interested in you as well.

It’s actually quite simple.

LinkedIn recently showcased how twelve businesses and organizations are using their LinkedIn Company Page to showcase their brand and connect with their target audience in meaningful ways.

LinkedIn says each of them follows the four simple steps that are foundational to effective engagement on LinkedIn:

1. Add an image that welcomes visitors to your page and showcases your brand.
2. Post status updates to start a conversation with your target audience.
3. Add your products or services so your target audience can learn about what you have to offer. And don’t forget to gather recommendations to bring your products and services to life.
4. Feature relevant groups to attract a broader audience and extend your reach.

What are you waiting for? Get cracking!